Some books hold answers. Some books hold mirrors. Do Epic Shit by Ankur Warikoo does both — it challenges you to pause, reflect, and reimagine your life in the most human way possible.
It doesn’t preach. It doesn’t tell you how to win the race. It asks — “Why are you even running?”
In a world obsessed with outcomes, Warikoo brings us back to what truly matters: intentional living, self-awareness, and courage to live on your terms.
About the Author – Ankur Warikoo’s Journey From Success to Significance
Ankur Warikoo is more than a name. He’s a movement in the Indian self-growth space. Former entrepreneur, ISB graduate, and a beloved digital mentor, Warikoo turned from building startups to building lives — through words, videos, and deep self-reflection.
Do Epic Shit, his debut book, came out not as a corporate masterplan but as an honest extension of the person he is — vulnerable, driven, and self-aware.
The Essence of “Do Epic Shit” – Not Just a Book, But a Mindset
What makes Do Epic Shit different is its structure. It’s not a story. There’s no beginning or end. No fictional characters. No fluff.
Instead, it’s a collage of thoughts — Warikoo’s notes to himself, his most viral tweets, journal entries, and life truths.
You can open any page and stumble into something that speaks directly to your heart. It’s like reading the voice inside your head — only wiser.
But what is “epic shit”?
It’s not fame. Not money. Not trophies.
It’s living fully, doing things you’re scared of, standing up for your truth, starting before you’re ready, and showing up even when no one’s watching.
Key Themes in Do Epic Shit
1. Self-Awareness Is The Foundation of Everything
This book reminds us that success without self-awareness is noise. It urges you to ask difficult questions:
- What do you want?
- Why do you want it?
- Who are you trying to impress?
“You cannot grow if you do not know who you are.”
The entire book circles back to one thing: knowing yourself. That’s where your epic shit begins.
2. Failure Is Not the End – It’s the Start of Wisdom
Warikoo shares his biggest failures with brutal honesty — failed startups, wrong partnerships, lost money, and emotional setbacks.
But each failure is treated not as shame, but as data.
“You either win or you learn. There’s no losing if you’re learning.”
In a culture that hides flaws, this honesty is rare. It encourages the reader to take more chances, knowing that failure is part of the design.
3. Consistency Over Motivation
One of the most hard-hitting ideas from the book is the myth of motivation. Warikoo says it plain:
“You’re not lazy. You’re just inconsistent.”
It’s easy to start. It’s magical to dream. But what creates a masterpiece is the boring grind behind the curtain. Showing up daily, even when no one claps.
He suggests routines, discipline, and saying ‘no’ to distractions — not because they’re evil, but because your energy is sacred.
4. Time Is Your Greatest Asset
Money lost can be earned back. Time lost? Never.
Warikoo constantly circles back to this idea — the way you use your time defines the life you build. He urges readers to say no more often, to not fill calendars with noise, and to focus deeply.
“Don’t spend years chasing someone else’s version of success.”
5. It’s Okay to Be Vulnerable
The emotional weight of Do Epic Shit lies in its permission to be human. Warikoo talks about burnout, mental health, loneliness, identity crisis — things most authors skip.
And in doing so, he makes it okay for the reader to stop pretending. To breathe. To cry. To start again.
Why This Book Connects So Deeply With Readers
There’s no pretension in Do Epic Shit. It reads like someone whispering hard truths into your soul at 2 a.m. It feels real because it is real.
Whether you’re a student drowning in peer pressure, an entrepreneur lost in chaos, or a dreamer scared to begin — this book doesn’t fix you. It just tells you that you’re not broken.
It reminds you that behind every curated social media profile, there’s someone confused, uncertain, and just trying to do their best. That someone could be you. Could be Warikoo. Could be all of us.
Favorite Quotes from Do Epic Shit
“Be okay with being misunderstood. The world sees only what it wants to.”
“Your life is too important to be lived for someone else.”
“Start even when you’re not ready. You’ll never be fully ready anyway.”
“If you don’t ask, the answer is always no.”
“Say yes to opportunities. Figure it out later.”
Who Should Read This Book?
- Students navigating career pressure and self-doubt
- Young professionals craving meaning over paychecks
- Entrepreneurs tired of hustle culture
- Writers, creatives, and thinkers needing emotional clarity
- Anyone who feels “stuck” in life
What Makes It Different From Other Self-Help Books?
While many books offer strategies and hacks, Do Epic Shit offers stillness.
It doesn’t solve problems — it helps you understand them.
It doesn’t hand you success — it shows you where you’re hiding from it.
It doesn’t talk at you — it talks with you.
And that’s why it works.
FAQs about Do Epic Shit by Ankur Warikoo
Q1. Is this book only for entrepreneurs or working professionals?
No. It’s for anyone navigating life with questions, doubts, dreams, or confusion.
Q2. Can I read it if I don’t usually like self-help books?
Yes. The tone is personal, not preachy. It feels more like a journal than a lecture.
Q3. Is the book in English or Hindi?
The original is in English, but it has been translated into Hindi as well.
Q4. Can I use this book for daily motivation?
Absolutely. It’s structured so you can open any page and find a dose of clarity.
Q5. What’s the best lesson from Do Epic Shit?
That your life is yours. Not your parents’. Not society’s. Yours. And it’s worth living intentionally.
Final Reflection – The Courage to Begin Is Epic Enough
Doing epic shit doesn’t mean climbing Everest or building unicorn startups.
It means being honest. Being brave. Saying yes to your calling.
Or sometimes, saying no to what doesn’t serve you anymore.
Do Epic Shit by Ankur Warikoo is a book that sits with you. It doesn’t rush you.
It nudges you gently — to begin.
And maybe that’s all we ever need:
A quiet reminder that we are enough to begin with.
